With a mission to promote passion and environmental sustainability, the South California-based eco-friendly hard seltzer firm Passion Tree has created the first-ever small hard seltzer cans called Passion Tree Minis. The newly launched fun-sized minis come in aluminium cans, bridging the gap between non-alcoholic and low-ABV drinks. The Passion Tree Minis are presented in a distinctive aluminium can with a capacity of 7.5 ounces.
"It's cool to see how the minis not only cater to a vast number of health-conscious consumers but also how it invigorates the market with a novel, enjoyable option. Our focus now is expanding distribution, as we think everyone should have a chance to enjoy a chilled Passion Tree mini," said Garrett Olsen, CEO of Passion Tree.
The issue of global warming has emerged as a significant concern, given the world's accelerated efforts to mitigate emissions to save the ecosystem from more deterioration. Within the trajectory towards a sustainable future, aluminium has emerged as superior to others in terms of its environmental friendliness. To know more about aluminium's contribution to an energy-efficient future and its competitive advantage, read AL Circle's report on "Sustainability in the Aluminium Industry". As per the report, the usage phase for aluminium cans (transportation and refrigeration) is less carbon intensive than glass bottles under several scenarios.
The latest versions are offered in a compact assortment of ten units. These little hard seltzers possess a small form, distinct mild carbonation, superior brewing technique, gluten-free and kosher accreditation, and a caloric content of 70 calories per can. Consequently, these products have the potential to impact the market significantly. These products have been formally introduced and made available at all Target shops in California, Florida, Illinois, Texas, and New York. Passion Tree has just introduced two distinct flavours, coconut and lychee, which are only available in its miniature-sized offerings.
A tree is planted for every pack purchased, living up to the company's motto of "mini Can. Big Impact." Passion Tree's dedication to a greener world has only grown stronger with the release of its tiny line, as the company has already planted over 52,000 trees in conjunction with Eden Reforestation Projects. Five exotic tastes, including guava, dragon fruit, boysenberry, and the newest additions, coconut and lychee, are available in the tiny version of Passion Tree. Available at Target in a variety of 10-pack, Guava 6-pack, or Coconut 6-pack, all small varieties have a 5.5 per cent ABV and 70 calories, are gluten-free, and are kosher.
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