Oralium partners with Eggfirst for creative advancement in aluminium building materials production

In a strategic alliance emblematic of forward-thinking marketing in the aluminium industry, Oralium, a distinguished Indian brand renowned for its premium aluminium building materials, has entrusted Eggfirst with its creative, digital, media, and production endeavours. This partnership signifies not only a collaboration between two industry giants but also a commitment to elevating the standards of aluminium marketing across both established and emerging Indian markets.

Specialising in premium downstream products such as Oralium Premium Aluminium Roofing, alongside a comprehensive range of flat rolled items and profiles within Oralium Systems and Profiles, Oralium stands as a paragon of quality and innovation in the aluminium sector. 

Ahamed Iqbal KM, Managing Director, Oralium, seemed quite optimistic about the advancement as he stated: "Oralium is a category innovator and has been leading the aluminium metal-based roofing sheets category through innovations. Oralium delivers innovative and modern aluminium solutions, setting new benchmarks in everything from roofing to extrusions—a single solution for all aluminium needs. Our goal is to expand our presence and visibility across tier 2 and 3 cities and beyond into rural markets."

"We are pleased to welcome Eggfirst as our agency of record. We look forward to working with Eggfirst, which brings in differentiated expertise as a specialist rural advertising agency with robust digital know-how," asserted the MD. 

With an untainted dedication to quality, customer satisfaction, and environmental sustainability, Oralium consistently surpasses industry standards. Its proactive approach to product evolution ensures alignment with ever-changing market demands while upholding core values of reliability and integrity.

The Head of Marketing at Oralium, Anup Mukundan, narrated: "We chose Eggfirst as our agency of record as they come with incredible depth of rural advertising experience and a reputation for deeply thought through creativity, not to mention their digital outreach for connecting with rural markets. I am confident that the team Eggfirst will help us build engaging communication that is in line with our vision to engage closely with our target market segments. With our new-agency partnership, we are moving towards realising our vision to become the most preferred metal brand by 2030."

The founder and CEO of Eggfirst, Ravikant Banka, implied: "We are thrilled to partner with Oralium to offer them communication solutions across platforms. Oralium is in an exciting phase of growth. We look forward to developing effective and dynamic brand engagement narrative for the existing and new consumers, driving brand category and connect for Oralium. It's an exciting challenge and the entire agency is incredibly delighted to be a part of this growth journey for the brand".

Eggfirst, a dynamic agency experiencing exponential growth, specialises in rural advertising with a robust digital presence. Through innovative strategies tailored to diverse rural sectors, Eggfirst empowers brands to effectively engage with India's diverse consumer base, bridging the gap between urban and rural markets. To know more about the international market for aluminium extrusions, have a look at AL Circle's special report, The World of Aluminium Extrusions.