French beverage group Ogeu has teamed up with Ardagh to invest in a beverage can filling line. The new facility will allow the company to enter exciting markets such as hard seltzers, energy drinks and canned teas.
Ogeu will add 15cl slim, 25cl slim, 33cl sleek and standard and 50cl standard cans to its range of beverages in multiple categories: alcoholic and non-alcoholic, sparkling and still, and even the most delicate products such as wine-based drinks.
Truc de Fou and Breizh Elixir, as well as a pair of canned teas: Thé Noir Pèche (peach-flavoured black tea) and Thé Vert Menthe (green tea with mint), launched under the group’s popular water brand Quézac, will be the first products to come off the new line .
“Meanwhile, Ogeu has launched Alqua as its first entry into the trendy and fast-growing hard seltzer sector, and the new filling line will package all three Alqua flavours – lemon/lime, mango/pineapple, and raspberry – in a sleek 33cl format can with fresh fruit-inspired colours and a clean, contemporary design,” Ardagh said.
Mathieu Lignac, Marketing Director at Ogeu, said "Cans are modern, convenient and an ecological choice, which is why we see this investment in beverage cans as a huge positive step forward. Considering all Ardagh’s experience, they were the natural partner for us as we move into this exciting new market."
Dirk Schwung, Sales Director at Ardagh Metal Packaging - Europe, said "We are thrilled to enter this partnership with a renowned group like Ogeu. It’s gratifying to see this major player make such a definitive commitment to Ardagh cans, now and for the future."
Production started in April 2021 and cans from the line are available widely across French supermarkets, other domestic retail, and selected export countries, with some brands also offering home delivery.
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