Ocean Spray will launch Sparkling Pink Cranberry, a natural, cranberry-based carbonated juice drink, in 330ml cans. The drink has added vitamin C which is low in calories and sugar, aimed at bringing healthier choices to the on-the-go fixture.
Caroline Bethell, Managing Director for Europe for Ocean Spray said: “Sparkling Pink has been a long time in the planning and we are extremely excited to finally unveil it at a time when the nation is entering a new phase of positivity following the pandemic.
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“We know consumers are looking for healthier carbonated soft drinks for a variety of on-the-go occasions. The ‘naturally sparkling’ segment of soft drinks is also showing significant growth.”
Ocean Spray Sparkling Pink is available at a retailing price of £1.29 and is designed to meet the lifestyle and wellness needs of health conscious women.
“With 80 per cent brand awareness for Ocean Spray in the UK and our ready-made customer base who already know and understand the health credentials of the brand, we believe Ocean Spray is perfectly positioned to bring this target consumer into the category – and in particular into front-of-store – through the launch of Sparkling Pink.”
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