
Novelis Inc., the world leader in aluminium rolling and recycling has announced its plan to build a global network of Customer Solution Centers (CSCs). This is aimed at accelerating collaborative innovation between Novelis and automakers for designing next generation cars.
Novelis will work with OEMs towards optimizing the use of lightweight, high-strength aluminium to design the best solutions for specific applications at right costs. This will also facilitate better competition against other metals.
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The facilities will be located close to automakers' manufacturing sites in North America, China and Europe and will be led by leading researchers, designers and engineers.
Novelis CSCs will also demonstrate product concepts, simulate customer processes and performance in use, as well as leverage data to educate participants in the supply chain.
The first center would open in Novi, Michigan followed by China and Europe.
"The global auto industry is experiencing disruptive change in nearly every dimension, including electrification, autonomy and accelerated development times," said Steve Fisher, President and CEO, Novelis Inc. "To meet rapidly evolving demands, we are developing the CSCs to help our customers innovate with aluminum for tomorrow's lighter, safer and better performing vehicles."
The CSCs will facilitate the collaboration between R&D and operations and encourage innovations.
"The automotive industry is entering a period of transformative change and relying on partners to provide solutions to help them build the cars of the future," said Pierre Labat, Vice President, Global Automotive, Novelis Inc.
Once it starts cross-regional teams will work together to ramp up product development in the auto sector. Initially, Novelis working groups will be devoted to the following specific initiatives:
As an initiative towards sustainability, Novelis' CSCs will provide recommendations such as closed-loop recycling systems and the use of more alloys with higher recycled content to help curb CO2 emissions and secure material supply.
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