On National Recycling Day on Monday, November 15, the Atlanta Hawks and State Farm Arena announced a multi-year partnership with Novelis, the world leader in aluminum rolling and recycling. The partnership has made Novelis an official aluminum recycling and proud sustainability partner on State Farm Arena’s journey to becoming a TRUE zero-waste venue.
TRUE stands for Total Resource Use and Efficiency, a standard set by Green Business Certification Inc. (GBCI), the world’s leading sustainability and health certification and credentialing body.
Under the partnership, Novelis will assist Atlanta Hawks and State Farm Arena with knowledge and guidance on how to organise, sort, and recycle aluminium, while focusing on sustainability and circular economy.
Now the State Farm Arena’s most premium suite level will carry the name of 'The Novelis Sustainable World Veranda Level.' Each suit will educate its guests on the importance of recycling habit, for which aluminum cups, canned water and recycling receptacles will be made available in each individual suite during the course.
Hawks and State Farm Arena CEO Steve Koonin said, "Over the past two years, we have made incredible strides toward our goal of becoming the first zero-waste venue in sports and live entertainment. We fully believe that as a leader in sustainability, Novelis is perfectly positioned to advise our leadership, educate our fans and help us accomplish this monumental feat."
Tom Boney, Executive Vice President and President, Novelis North America, said: "As the world's largest recycler of aluminum, we want people to understand the environmental and economic value that comes from recycling their aluminum can, bottle or cup. We are proud to enable the use of more sustainable packaging in State Farm Arena and make recycling more convenient for fans in our hometown of Atlanta."
Hawks and State Farm Arena Director of Sustainability and Operations Sofi Armenakian said, "Having a partner like Novelis allows us to take our sustainability efforts to another level. We know that sports can make an impact far beyond the game itself, and it is paramount that we remain true to our community by practicing sustainability."
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