Effective February 1, 2024, Hisham Alkooheji will uphold the post of Alba's Acting Chief Marketing Officer (CMO) after the former CMO Khalid A. Latif steps down. Hisham Alkooheji's journey within Alba has been marked by significant contributions and a progression of roles.
Commencing his tenure as an Operational Excellence specialist in 2011, he ascended to the position of Health Compliance and pricing-marketing in 2016.
Hisham Alkooheji's chronology in ALBA
Demonstrating versatility, from 2018 to 2020, Alkooheji shouldered responsibilities as the Manager of Customer Services & Marketing Operations and Manager of Sales in the Middle East & Africa.
Notably, during this period, he oversaw Alba's global export logistics and Casthouse production planning. Recognising his prowess, Alkooheji was promoted to the role of Director of Marketing for the Middle East, Africa, and Asia in 2021. In this capacity, he effectively managed a substantial portfolio exceeding 950,000 metric tonnes per annum.
Alba's new Acting Chief Marketing Officer, Hisham Alkooheji, pointed out: "I'm excited to spearhead the Company's marketing strategy and usher it into a new era of growth with the support of Alba's executive team. Building on the strong foundation laid by the departing CMO, I am eager to drive positive change and transformation alongside our Marketing team."
Hisham Alkooheji has a Master of Business Administration from the College of William & Mary, USA, which proves his knowledge. His academic discourse also encapsulates a Master's in International Business & Finance and a Bachelor's in Business Administration from the University of Reading in the UK.
Alba's CEO Ali Al Baqali, in his own words
Alba's Chief Executive Officer Ali Al Baqali, in reference to this new appointment, exclaimed: "Hisham Alkooheji's journey from within Alba to this leadership position not only celebrates his achievements but also reflects our commitment to developing our Bahraini nationals to senior roles in the Company. This shows that when you put in the hard work and demonstrate exceptional leadership, anything is possible, and I wish him the very best in this new role."
Al Baqali also implied: "On behalf of my team, I also take this opportunity to thank Khalid A. Latif for all his achievements and contributions as the CMO to Alba. We wish him well in his next chapter."
This strategic move is poised to bring forth a new era in Alba's marketing endeavours as Alkooheji, with his rich background and expertise, steps into the role of Acting CMO. As Alba continues to play a pivotal role in the aluminium smelter industry, this appointment underscores a commitment to excellence and innovation.
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