Concerning the recent report shared by Daymon Private Brand Intelligence, nearly 89 per cent of consumers are turning towards private label brands and away from the national brands, especially for over-the-counter (OTC) care products. Owing to this, McKesson, a leading American healthcare company, has launched a new and readily available OTC line, called the Foster & Thrive eco-friendly aluminium packaging product line.
Image source: dosterandthrive.com
The rising shift of preferences has increased across various industries as consumers become aware of less expensive private label options. The brand "Foster & Thrive" was launched to address and manage consumers' common health concerns independently, and previously consolidated as Health Mart and Sunmark. These products under the consolidated brand are now expanded under this new brand with an assortment of 270 additional private OTC health and wellness goods.
Peter Koo, PharmD, Vice President, Pharmacy & Healthcare Solutions at McKesson, stated, "Now more than ever, patients are open-minded about the products they choose for over-the-counter (OTC) care. Private brands are increasingly becoming a good alternative to name brands and are being chosen just as frequently."
The company further states that consolidating the two brands will enable it to have an enhanced supply chain, with expanded opportunities for availability, increased production volumes and efficiencies in meeting patients' growing needs and demands.
Peter Koo, PharmD, Vice President, Pharmacy & Healthcare Solutions at McKesson, further added, "We're uniquely positioned to meet this growing demand for private brand products that pharmacists, patients and caregivers can depend on. Foster & Thrive offers pharmacists and their customers selectively sourced products that meet the quality standards of a healthcare leader. It's important that products work, and equally important today's customers can easily find those they need."
Concerning the new packaging, the design is deemed to be distinctive ampersand crafted to create a resonating feature with the shoppers, evoking the feeling for the consumers of wellness. In regard to this, the brand has incorporated the use of aluminium for bottles that have the highest recyclability rate.
With the effective inclusion of aluminium as their latest packaging strategy, the brand has successfully positioned itself as the first OTC brand providing products supporting eco-friendly aluminium packaging with 70 per cent less plastic usage. This also meets the concern of the consumers to have affordable yet sustainable packaging solutions.
Megan Baccam, senior manager, Category Management at McKesson, stated, "The ampersand wraps around our packaging to evoke the feeling of being cared for and that we're always there with consumers on their wellness journey."
McKesson, with an effective partnership with Cabinet Health, which is the world's leading sustainable healthcare firm, has launched the new brand to bring in a sustainable aluminium packaging solution with no plastic containers.
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