L’OCCITANE launches new global L’Occitane en provence collection

L’OCCITANE, a retail company focusing on skincare, fragrance, and various skin wellness products, have recently unveiled the reimagined Fragrance Collection from Maison L’Occitane en Provence in almost all the airports across the globe. 

The perfume bottle of L’OCCITANE has taken inspiration from Provence’s iconic stone arches and ancient arched wooden doors, to give consumers a warmer invitation and a sense of fragrance. These perfume bottles feature the use of an aluminium cap, which not only enhances elegance but also supports the brand’s ongoing initiative towards a sustainable future by using eco-conscious packaging. 

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It is not the first time that the company have infused the use of aluminium cabs in their perfume bottles. Being a supporter of sustainability within the Travel Retail industry, L’OCCITANE Group focus on reducing waste, protecting biodiversity and reducing its carbon footprint for a more sustainable future. These perfume bottles not only make use of aluminium caps but also use recycled glass, infusing an innovative and unique sense of aesthetics.

Mona L’Hostis, Marketing Director, Global Travel Retail, L’OCCITANE Group, said, “Fragrance is deeply personal, yet profoundly shareable. With the launch of L’Occitane en Provence’s reimagined collection, we are not just offering perfumes, but moments of meaning. In airports, where every journey begins, we invite travellers to step into Provence and to carry a piece of its light, its flora, and its artistry with them, wherever they go.”

The collection of perfume bottles would be placed at airports globally to ensure travellers experience new fragrances. The collection would be available at places like the Asia-Pacific duty-free segment and the EMEA region. In APAC, duty-free, guests will discover Fleurs de Cerisier, Néroli Orchidée, Rose, and Lavande Blanche, while in EMEA, duty-free, travellers will be offered these four plus three additional scents – Cédrat, Lavande Poivre Noir, and Cèdre Encens.

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