Labubu, the snaggle-toothed, bug-eyed imp dreamed up by Hong Kong artist Kasing Lung, is not your average plushie. With a mischievous grin and wild hair, this oddball from ‘The Monsters’ universe has managed the improbable of turning a doodle into one of the most coveted collectables on the planet.
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When Pop Mart, China’s blind-box titan, picked up Labubu in 2019, the quirky gremlin went from niche art-world darling to mass-market sensation. The logic was simple to limited runs, unpredictable drops, celebrity shoutouts, and just enough scarcity to fuel secondary-market madness.
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