L'Occitane continues to support sustainability, launches Solidarity Balm encased in aluminium packaging

L'Occitane has always prioritised environmental conservation, recognising its unique information: the hidden miracles of plants, their astonishing qualities, and the astounding effectiveness of their active ingredients. As part of its continued dedication to biodiversity protection, the company has released the Solidarity Balm featuring 100% recyclable aluminium packaging.

The L'Occitane Foundation generously supports the L'Occitane Multi-Use Balm's mission of protecting and preserving biodiversity by contributing one hundred per cent of the earnings from the sale of this product to non-governmental organisation (NGO) initiatives.

The balm is encased in aluminium packaging, which promotes the company's responsibility towards sustainability and the environment. The Solidarity Balm is a multipurpose balm that may be used on the face, lips, and hair for hydration, protection, and smoothness thanks to its formulation with nourishing Shea Butter and energising Verbena components.

This balm is in line with the values of the L'Occitane Clean Charter because of its outstanding 99% natural and waterless composition. The company has incorporated aluminium in their products before, like their 'Gift of Nature' campaign, where they promoted the usage of aluminium packaging through their products. The company is an ardent supporter of sustainability and leaves no stone unturned to incorporate it into its products.