L’OCCITANE to run ‘Gift of Nature’ campaign with flagship aluminium packaging

L’OCCITANE Travel Retail, in collaboration with Gebr. Heinemann is about to initiate an exclusive four-month campaign called the ‘Gift of Nature’ at Frankfurt Airport, Germany. To emphasise the brands’ sustainability goals, the partners have already introduced two ‘nature positive’ cloud stores at the main A and Z Terminals of the airport.

L’OCCITANE en Provence’s Nature Positive collection will be available in all the high-profile areas making its special appearance in the two Frankfurt terminals. The brand will mainly focus on its patented products based on Almond, Shea Butter and Verbena.

L’OCCITANE Nature Positive collection has been sealed in sustainable packaging solutions, among which the Shea hand cream comes in a 150ml aluminium tube format. The aluminium used in the making of these tubes is 95% recycled.

Specially crafted to uphold the primary idea of sustainability and biodiversity, the cloud stores are encompassed with brilliantly colour foliage that gives the feel of nature. Here the travellers can also have the opportunity to own mini aluminium bottles as ‘green travel’ kits for their future trips.

The campaign is an advance appreciation of April 22, Earth day, and the brand will keep supplying its flagship cosmetics in America, Europe and the Asia-Pacific region.

Mona L’Hostis, L’OCCITANE Group’s Head of Global Travel Retail Marketing, exemplified: “When it comes to giving, the greatest gift of all is nature. As a trailblazing brand in sustainability, we firmly believe that with our ‘Gift of Nature’ campaign, we will inspire and engage with customers to think in a more eco-conscious way. In doing so, we can all significantly contribute to protecting the biodiversity of the planet.”

This programme is by far the second edition of L’OCCITANE’s Nature Campaign pop-up since the first was run in 2022 across major airports to honour Earth Day. The campaign talks about L’OCCITANE’s eco-credentials, its ideology of becoming a ‘Cultivator of Change’, and how it is emerging as a sustainability leader in the beauty industry. Since its inception in 1976, L’OCCITANE has been completely committed to saving the planet with its wholesome motto of ‘Reduce, Recycle and React’. The company is keen on applying eco-friendly agricultural technology, eco-stable design and sustainable packaging that propels the growth of local producers while advertising bio-diversity.