Jimmy’s Iced Coffee has expanded is its drinks range with the introduction of a new Flat White Extra Shot iced coffee. The new Flat White is available in aluminium cans. The company said Flat White is the first in the range to be infinitely recyclable.
Jimmy’s co-founder, Suzie Cregan said: “We knew we wanted to launch a stronger Iced Coffee – with so many people still wanting a daily energy boost but increasingly moving away from sugar-filled energy drinks – this was a prime time for us to create an Extra Shot.”
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“Combine this with traceable ingredients and recyclable packaging, we’re excited to launch the Flat White with all the credentials our drinkers care about. We don’t compromise and we’re proud to stand out in the chiller across branding, packaging and ingredients.”
Jimmy’s co-founder Jim Cregan commented: “We are stoked to bring our Flat White to the people of the UK. Our tasting development started with us adding an espresso to our current Original. It was epic. So, to now have the recipe refined into a super smooth Iced Flat White, with an extra kick, in infinitely recyclable packaging, is really exciting.”
Jimmy’s Iced Coffee teamed up with Ball Corporation to manufacture aluminium cans for its new range.
Jag Bains, Ball Corporation sales director for UK stated, “Working with Jimmy’s Iced Coffee has been inspiring. We really enjoy working with companies that are becoming more sustainable and environmentally cautious and debuting a new product in can is definitely the way forward. It’s wonderful to partner with a brand that has set a goal to be plastic free by 2020 and we are glad to help them achieve it.”
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