The Indian natural skincare brand Vilvah, based in Tamil Nadu consciously takes sustainable measures, as it recently launched a recycling program, where a consumer can bring empty containers to their physical stores for discounts.

Villa firmly believes that saving the earth is an individual responsibility and being a natural skincare brand, it consciously takes sustainable measures in every step forward. The firm has decided to go plastic-free in the year 2019 and from then the sustainability journey continues. As per Vilvah, they found that aluminium can be recycled an infinite number of times and it has high scrap value. It requires low energy for recycling and of all the aluminium ever produced 75% is still in use today.

The major sales of the brand happen online, so they felt to reduce transit weight, and aluminium fulfilled all the criteria perfectly. The transit damages are very less when compared to glass. However, there will be dents in the aluminium bottle but the product will remain intact.

The company says they are cautious on minimal packaging thus they don’t have secondary packaging for any of the products, as they want their packaging to be Simple, Minimalistic and Eco-friendly.

Vilvah says: “We believe that it’s not only a Brand’s responsibility but also a consumer’s responsibility to take care of recycling. We recently launched the Recycle program. We strongly believe that recycle programs are just another marketing stunt. People miss out the point of energy consumed during transit and this is simply a huge waste of time and energy. After analysing lots of options, We introduced a Recycle program, where a consumer can bring empty containers to our physical stores for discounts. We strictly do not encourage our consumers to send it through courier as there is no point in it. Aluminium is a high scrap value product and any local scrap dealer will be more than happy to take it so hence our consumers can drop the bottles with them. Either way, all our aluminium bottles will find a way to a recycling plant.”

“We feel happy when our customers reuse our aluminium bottles and upcycle it into home décor items. Starting from our Formulations, Ingredients, the method of manufacturing, packaging, shipping, We have shifted towards sustainable practice. We are using recycled paper invoice and paper wraps instead of plastic bubble wrap. We are somewhere near the start of the sustainable journey and we are committed as a brand to reduce unnecessary waste at our end. More than being an Organic and Natural Skincare brand, we are proud of the fact that our products are sustainable.”