PT Indonesia Asahan Aluminum (Inalum) has once again proven its mettle by securing accolades at the 2024 BUMN Entrepreneurial Marketing Awards. Recognised as The Most Promising Company in Tactical Marketing in the Silver category, Inalum's success is a testament to its commitment to the aluminium industry at both domestic and global levels.
Inalum's Executive Vice President Group Commercial and Supply Chain Management Gusti Fauzi M Gafli on stage
Inalum's Business Development Director, Melati Sarnita, acknowledged this achievement as a reflection of the relentless efforts of the entire Inalum team.
"This award symbolises the hard work and dedication of all Inalum employees in strengthening our company across various dimensions," Sarnita expressed in a statement.
She extended gratitude to all stakeholders for their continuous support, underscoring Inalum's pride as a leading figure in Indonesia's aluminium industry.
Sarnita emphasised that this accolade will serve as a catalyst for Inalum, enabling the company to enhance its strategic initiatives and deliver sustainable benefits to all stakeholders.
"We hope this recognition propels us to move more swiftly and strategically, ensuring sustainable advantages for all involved and for Indonesia," she stated. Notably, Sarnita also received the prestigious Dewi BUMN award during the event.
The Silver category award for The Most Promising Company in Tactical Marketing highlights Inalum's superior performance amid the evolving business landscape. Celebrating its 12th year, the award acknowledges BUMN, BUMD, and BUMN subsidiaries excelling in marketing innovation and leadership. Inalum's recognition underscores its adeptness in navigating economic recovery through digital transformation, creativity, and entrepreneurial leadership, contributing significantly to Indonesia's industrial progress.
Inalum's recent accolades reflect its robust strategy and commitment to excellence in the aluminium industry. As the company continues to innovate and lead, it is poised to set new benchmarks in sustainable and strategic growth, reinforcing its position as a national and global leader.
To gain more insight about the international aluminium circuit, have a look at AL Circle's special report, Global Aluminium Industry Outlook 2024.
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