illycaffè teamed up with TerraCycle for the collection and recycling of its plastic Iperespresso capsules and aluminium capsules. The partnership launched in France, Spain, the United Kingdom, Austria, The Netherlands, and Belgium. The consumers will be able to have used capsules picked up at home or mail them to TerraCycle.
Massimiliano Pogliani, CEO of illycaffè said: “illycaffè is a Benefit Corporation that has made a commitment to investing in promoting an environmentally sustainable lifestyle. We want to offer our customers the opportunity of making a cup of espresso at home as they would drink it in a bar, through the use of environmentally friendly capsules. For this reason, together with TerraCycle, we developed a circular economy programme that allows us to collect and give new life to both plastic and alumimum capsules, without any additional costs or hassles for consumers: we will take care of the entire process together with our partner”.
Illycaffè’s line of aluminium capsules are compatible with Nespresso coffee machines. TerraCycle, a global leader in recycling “hard-to-recycle” waste, will collect the used capsules, separate out the coffee, and recycle the aluminium and plastic parts to create a new reusable material.
Laure Cucuron, General Manager at TerraCycle Europe commented: “illycaffè is showing great initiative by making their products recyclable and TerraCycle is thrilled to be a part of their efforts. TerraCycle will be responsible for giving the capsules and coffee grounds a new lease of life by sending the grounds for composting, and turning the plastic and aluminium elements into a pellet or flake which can be used in the production of new, durable objects such as outdoor furniture or construction applications.”
Responses