Hydro has launched a new commercial concept called Hydro EcoDesign to help customers develop aluminium products that are more functional for consumers and better for the planet. It also aims to improve social and environmental footprint.
Hydro Extruded Solutions will launch Hydro EcoDesign this autumn in Europe. It will employ its network of more than 30 aluminium extrusion plants across the continent.
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“Hydro EcoDesign complements the growing number of products and services the company is offering in line with its sustainability strategy, including the low-carbon aluminium brands Hydro REDUXA and Hydro CIRCAL,” Hydro said.
“Most of the cost of a product and its environmental impacts are committed early in the design process, on the drawing board. This is where circular economy begins, and this is where Hydro EcoDesign has a role to play,” said Egil Hogna, executive vice president responsible for Hydro’s Extruded Solutions business area.
Hydro EcoDesign, a dedicated methodology, is developed in collaboration with the consultants Environmental Protection Encouragement Agency (EPEA), part of Drees & Sommer.
“Teaming with EPEA allowed us to build a framework with a partner experienced in material health, sustainable design and product certification,” saidJean-Marc Moulin, head of sustainability for Extruded Solutions. “The key is to make sure all steps and criteria are specific, thus minimizing the risk of greenwashing.”
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