Heineken® Silver, a new lower-carb and lower-calorie offering from the Dutch multinational brewing company, has been launched in the U.S. market in 12-oz slim aluminium cans and 24-oz aluminium cans. It takes centre stage as a premium new alternative in the light lager category, which accounts for roughly half of the U.S. beer market by volume.
The much-talked-about beer will be launched nationwide this spring. It will be offered at all retail outlets nationwide, both on-premise and off-premise, where other Heineken products are marketed.
"Enjoying a crisp and refreshing lager sometimes comes at the expense of taste and quality, but beer lovers can say goodbye to compromise with the introduction of Heineken Silver. It's crafted to meet the needs of a new generation of experience seekers with a lower-carb, lower-cal recipe that won't fill you up when you're getting down, making it the perfect choice for sipping at concerts, sporting events, or any occasion where friends gather to enjoy all of life's flavour," said Borja Manso Salinas, Vice President of Marketing for Heineken Brand.
Heineken Silver, produced mainly for the American taste with a more approachable flavour profile and 4 per cent alcohol by volume (ABV), has 3.2g of carbohydrates and 95 calories per 12-oz glass. Malted barley, water, and Heineken's distinctive A Yeast are the main ingredients used to make Heineken Silver.
In addition to serving as the title sponsor of the eagerly anticipated Formula 1 Heineken Silver Las Vegas Grand Prix 2023 in November, the product will be prominently displayed at Heineken's renowned partnership events throughout the year, including the Coachella Valley Music and Arts Festival, the U.S. Open Tennis Championships, and Formula 1 races.
Responses
