Aluminium stamping specialists are now exploring innovative solutions to tackle the aesthetic limitations of recycled aluminium. One such approach involves using virgin aluminium produced with carbon-free energy.
At the Édition Spéciale by Luxe Pack trade show, held on July 1–2, 2025, at the Carrousel du Louvre in Paris, g.pivaudran unveiled pioneering low-carbon aluminium. With this, they also announced that the complete g.pivaudran product line will now be available in low-carbon aluminium
This new material delivers the same premium finish as traditional aluminium while drastically cutting its environmental footprint, an apt response to the rising sustainability expectations of luxury brands.
According to g.pivaudran, its low-carbon aluminium produced using renewable energy sources such as hydropower and refined manufacturing processes emits less than 5 tonnes of CO₂ per tonne, compared to 6.4 tonnes for conventional aluminium. This makes it a strong alternative to recycled aluminium, which the company has previously used for brands like Chanel, but which falls short in delivering high surface brilliance.
"It's a natural progression for us. Our customers want to combine luxury and sustainability: we provide them with a concrete solution, without compromising on aesthetics or performance," said Marc Pivaudran, Chairman of g.pivaudran.
Notably, the low-carbon aluminium chosen by g.pivaudran is sourced within Europe, offering superior traceability of raw materials and strong partnerships with responsible suppliers. The French manufacturer places high importance on the certifications and sustainability ratings of its partners, going a step further to evaluate their calculation methods and audit quality.
"A first project incorporating low-carbon aluminium, an all-aluminium assembly to be anodised on our new low-carbon line, is underway with a new customer. The g.pivaudran teams are hard at work to meet this challenge, which will give concrete expression to the company's new commitment to eco-responsibility in the service of French luxury brands ", said Hervé Delaigue, Sales Director.
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