Different images pop into the listeners’ heads as the word aluminium is uttered. Some would think about aluminium wires, some about doors and windows. Some would even instantly visualise an appetising dish being cooked in an aluminium utensil. It is only a notion that proves the mass around the world in their daily routines associate with the lightweight metal in some form or another. And for professionals from different paths of life, aluminium enables cost-saving, lightweighting, infinite recycling, and beyond in diverse sectors like electricity, transportation, aviation, energy, packaging, etc.
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With this thought lingering in our minds, today, we proudly present our latest consumer relatable e-Magazine, ‘End-User Revolution: ALuminium’s Impact on Modern Living’ that brings forth perspectives of manufacturers, researchers and experts endlessly putting an effort to make the world a better place with greening, fighting for affordability and innovating for end-users’ / consumers’ ease, combined with future generations’ safety. The e-Magazine plays a role in the consumers’ as well as industry stakeholders’ decision-making process.
Leading brands like Ball Corporation and Eural to segment-focused associations like FACE (Federation of Aluminium Consumers in Europe) have voiced their takes on their respective businesses as well as the overall industry’s real-time scenario. Other industry players like EMobi, Ferrit, Medusa, and Industrial Physics have weighed in on what is working like a pro and what is making it difficult for them to grow.
EURAL GNUTTI S.p.A., an Italian aluminium bars, profiles and alloys manufacturing firm, which went into production with its first semi-finished aluminium products in May 1968, shares through the e-Magazine, “Thanks to modern production facilities, EURAL was able to achieve peaks of over 90 per cent recycled aluminium in 6026LF during 2023."
The Bahrain based flat-rolled produc manufacturer, GARMCO has also stated aptly through an article, “The brave new world that GARMCO has visualised is not dystopian as the novel imagined it to be but one where the ravages of climate change have been reversed, sustainability is commonplace, ecological conservation has been a reality, and eco-friendly is a word on everyone’s lips and an integral part of what they do."
Last but not least, from each article or interview, one ‘word’ or rather one ‘revolutionary term’ —sustainability has come up multiple times. The entire value chain, not only the end-user vertical, is actively pursuing sustainability. Why? As Kalea Texeira, FAA National Training Program Manager and Founder, StratComm Consulting — Aviation & Dual-Use Strategy, puts it, “Circularity is no longer a public relations goal — it is a certification variable,” adding in favour of the metal in question, “Aluminium’s inherent properties make it the material of choice for this circular future: it is infinitely recyclable. It retains over 95 per cent of its energy value through the recycling process, positioning it as the cornerstone of next-generation sustainable airframes.”
The future of sustainable consumer products throughout the world, where aluminium takes centre stage, is being written now. And, our e-Magazine is a front-row seat to that unfolding story.
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