Every Can Counts partners with The Naked Collective to encourage recycling in Ireland

Every Can Counts has collaborated with Irish start-up The Naked Collective to encourage residents to recycle drink cans. The Naked Collective will provide funding to the Every Can Counts programme to aware people that drink cans are endlessly recyclable.

The Naked Collective’s partnership with Every Can Counts Ireland will help to achieve its goal of ensuring that 100% of its cans are recycled.

Niall Phelan, Co-Founder of The Naked Collective said: “From the ingredients we use, to our processes and packaging, our aim as a brand is to make the world a healthier, better place.

“We’re a purpose-led company and our decision to partner with Every Can Counts shows exactly that. The partnership is us doing our bit to increase recycling rates in Ireland.”

The Naked Collective, founded in 2019, specialises in vegan, low-sugar vitamin drinks to meet the needs of both health and eco-conscious shoppers.

The Naked Collective has teamed up with Every Can Counts, drink can manufacturers and the recycling industry to increase recycling rates in Ireland.

Róisín O’Brien, Every Can Counts Ireland Programme Manager, said: “We’re very excited to announce our first Irish drink brand partnership with The Naked Collective.

“The company fits so well with what we’re trying to achieve as we both have the same mission – to save precious energy and resources by ensuring each and every drink can is recycled. We’re looking forward to working with The Naked Collective over the next year to help raise awareness and inspire recycling throughout the nation.”

Every Can Counts is a partnership formed between drink can manufacturers and the wider recycling industry, with the goal of reaching a 100% recycling rate for drinks cans.