End-user weekly recap: L'OCCITANE and British Crisp Co. lead sustainability charge with aluminium innovations

In the ever-changing world of aluminium usage, sustainability and innovation go hand in hand, significantly impacting various industries. This week's roundup showcases a range of efforts, each incorporating the sturdy metal into diverse narratives of growth and environmental responsibility. From the bustling streets of travel retail to the environmentally friendly packaging of snacks, aluminium is both a symbol of modernity and a champion of sustainability. Let's take a journey through the recent advancements of aluminium end-users, where innovation meets environmental awareness, and progress is etched in aluminium's enduring lustre.

Green Yip takes the helm as the regional managing director for L'OCCITANE Group's travel retail division

The L'OCCITANE Group, a certified B Corporation, has appointed Green Yip as the Regional Managing Director for Travel Retail in APAC. Yip brings over 15 years of experience in senior positions at Estee Lauder and LVMH. The L'OCCITANE Travel Retail campaign was carried out in collaboration with Gebr. Heinemann emphasises sustainability goals by using 95% post-consumer recycled aluminium in their packaging. The travel retail division of the L'OCCITANE Group extends its reach through 34 operators, operating in 270 airports, partnering with 42 airlines, and catering to customers in 900 duty-free shops across more than 90 countries globally. The company remains at the forefront of the industry, championing sustainability, biodiversity, and waste reduction efforts.

smartwater comes in a new format: Launches sleek 12-oz. aluminium cans for hydration-on-the-go

smartwater has introduced 12-oz. aluminium cans for the first time, providing a functional and elevated experience for all occasions. Starting April, smartwater original and smartwater alkaline with antioxidants will be available on shelves across the US in single 12-oz. cans. The new smartwater aluminium cans reflect a modern aesthetic look with sleek designs that showcase the brand's signature colour palette in an elegant and sophisticated design. The campaign will span out-of-home, radio, and social/digital media and be accompanied by sharp copy such as "taste & style," "Oh that's smart," and "still smart, just canned."

British Crisp Co's eco-friendly aluminium-lined packaging solutions redefine sustainability

The British Crisp Co, Evopak, and Aquapak have collaborated to create a fully recyclable paper packet for snacks, integrating the versatile properties of aluminium to mitigate the environmental impacts of non-recyclable packaging. Led by CEO Tom Lock, The British Crisp Co. aims to address the packaging waste issue, as Brits consume over eight billion packets of crisps each year, most of which are not recyclable. The new paper packet uses Aquapak's Hydropol polymer technology, which is recyclable, re-pulpable, and compostable. Aluminium offers unparalleled recyclability, ensuring a minimal ecological footprint throughout its lifecycle. The alliance sets a precedent for sustainable packaging paradigms.

Manufacto India Pvt. Ltd is set to boost the construction sector with aluminium formwork solutions

Manufacto India Pvt. Ltd. is an avant-garde venture that promises to redefine the landscape of construction support with its pioneering aluminium formwork solutions. Established in 2023 under the visionary leadership of Sanjiv Chhabra, the company presents a gamut of differentiators, including a dedicated design team, experienced professionals, high-quality materials, faster construction, superior finish, and an in-house quality lab. With an unwavering dedication to innovation, premium quality, and customer satisfaction, Manufacto India strides confidently into the future, poised to set new benchmarks and redefine industry standards.

Former coal-fired power station to be the manufacturing hub of aluminium solar panels in Australia

The former coal-fired power station, Liddell, in New South Wales, Australia, will be transformed into a solar panels manufacturing hub in a $1 billion federal program called the Solar SunShot. The program aims to establish a robust supply chain for solar panels within Australia, thereby enhancing energy security, creating jobs, and mitigating risks related to supply chain disruptions and geopolitical tensions. The initiative will create approximately 750 jobs and satisfy around 20% of Australia's current solar demand. Anthony Norman Albanese, the 31st Prime Minister of Australia, stated that launching the program in the NSW Hunter region was essential to ensure that coal communities, like Muswellbrook and Singleton, were not left behind as mines and power stations phased out over the next few decades.