On 24th March 2022, the American multinational technology giant, Apple Inc. which specializes in consumer electronics, and is an early associate of ELYSIS alongside Alcoa and Rio Tinto, announced it will use ELYSIS aluminium in its new iPhone SE.
However, this announcement is exciting news for the industry and demonstrates once again the major shift ELYSIS is modelling to make the aluminium industry more sustainable.
Vincent Christ, the CEO of ELYSIS said, “This is the first time aluminium has been produced at this commercial purity, without any greenhouse gas emission and at industrial scale. The sale to Apple confirms the market’s interest in aluminium produced using our breakthrough ELYSIS carbon-free smelting technology. Today’s announcement proves that ELYSIS, a joint venture between Alcoa and Rio Tinto, was able to turn an idea into reality.”
“We are excited to be working alongside Apple on this advancement, which has the potential to make lasting changes in how aluminium is produced.”
According to Apple Inc., it invested $4.7 billion in the form of green bonds which have supported revitalizing the development of new low-carbon manufacturing and recycling technologies. Since 2016, Apple has issued three green bonds, with projects exhibiting path, the investments can diminish global emissions and bring clean power to communities around the globe.
As part of this exertion, Apple is procuring direct carbon-free aluminium following a major advancement in smelting technology to reduce emissions. In the initial stage, the aluminium is produced at an industrial scale outside of a laboratory without creating any direct carbon emissions during the smelting process. The company intends for the material to be introduced in the iPhone SE.
Lisa Jackson, the Vice President of Environment, Policy, and Social Initiatives at Apple said, “Apple is committed to leaving the planet better than we found it, and our Green Bonds are a key tool to drive our environmental efforts forward.”
“Our investments are advancing the breakthrough technologies needed to reduce the carbon footprint of the materials we use, even as we move to use only recyclable and renewable materials across our products to conserve the earth’s finite resources.”
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