On 15th December 2021, Mubadala Investment Company backed Emirates Global Aluminium (EGA) publicized that Chief Commercial Officer and architect of the marketing strategy that made EGA the biggest ‘premium aluminium’ producer in the world, Walid Al Attar is to step down after 37 years of service to the company.
However, Walid Al Attar will pursue to deliver his expertise as a senior advisor to EGA’s Chief Executive Officer Abdulnasser Bin Kalban.
The Chief Marketing Officer since February 2021, Adel Abubakar will now directly report to the CEO of EGA. Adel Abubakar has been associated with EGA since 2006, which comprised working for almost a decade in the United States, developing the aluminium company’s North American business. The CMO will also shoulder the responsibility for EGA’s casthouses.
Abdulnasser Bin Kalban, CEO of EGA, said: “Walid Al-Attar is a titan of our company and industry, and I thank him for his immense contributions to EGA over almost four decades of service. Walid joined Dubai Aluminium as a very young man and rose to the top of our company through ability and drive. He is a role model I advise all young UAE Nationals joining EGA to emulate.”
Walid Al Attar said: “I feel a great sense of pride at everything we have achieved at EGA, starting as a small regional smelter and building a national industrial champion whose metal makes modern life possible all around the world. I look forward to supporting EGA as it continues to grow, and watching those I have helped develop take the company to new heights.”
In 1984, Walid Al Attar joined Dubai Aluminium as a trainee, commenced working in the shipping department, then after a decade in 1994, he joined the marketing & sales department, where he played a vital role in EGA’s progression from selling commodity metal to traders to building direct relationships with downstream and end-use product makers of the metal. The focus of EGA on ‘premium aluminium’, made to customer specifications, driving the metal company to be a world leader in expanding the value of its primary aluminium production.
During the phase when EGA was formed through the merger of Dubai Aluminium and Emirates Aluminium in 2014, Al Attar was appointed Chief Marketing Officer, while in 2020 he took the role of Chief Commercial Officer, accountable for Marketing & Sales and Supply Chain.
At the beginning of 2021, at an annual global industry summit in Chicago, Al Attar was recognized as the ‘World’s Top Aluminium Executive 2020-2021’, for his contributions to the aluminium industry.
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