Dos Equis announced that it launch Dos Equis Ranch Water Hard Seltzer in cans. The range will be available in the classic lime flavour in 6-pack 12 oz. cans at 90 calories, 4.5% ABV, and 0g carbs, and 24 oz. single serve cans at 180 calories, 4.5% ABV, and 0g carbs.
Dos Equis Ranch Water Hard Seltzer is inspired by the flavours of the classic West Texas drink: tequila, sparkling mineral water, and lime. With the success of the initial launch in Texas this spring, the new range will expand to additional markets in September 2021.
“The Dos Equis® brand, with +16.1% growth in the past year, is the 2nd largest Import brand in Texas and outsold the largest Hard Seltzer brand franchise, making our Dos Equis® Ranch Water innovation an easy decision, as both Dos Equis® Lager and Ranch Water were established in Texas with roots in Mexico,” said Hannah Dray, Brand Director.
“Hard Seltzers alone drove 36.6% of category growth in the past year1. We believe Ranch Water to be the next big opportunity within the seltzer category, as Ranch Water 6 packs represent 25.1% of Hard Seltzer 6 packs and drove 49.1% of growth. Dos Equis® Ranch Water Hard Seltzer offers something unique within a seltzer category that is quickly becoming oversaturated.”
The launch of Dos Equis Ranch Water Hard Seltzer will be supported through localized OOH, radio and streaming audio, digital and social media, influencer support, sampling, POS visibility in the English and Spanish language, merchandise, and e-commerce.
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