Djuce, a business that produces sustainable canned wine, announced its entry into the US market. They will start on the West Coast in Los Angeles, San Francisco, and San Diego. Djuce was established in Stockholm, Sweden, in 2022 to revolutionise wine drinking. At the centre are renowned European winemakers, gifted artists, and environmentally friendly aluminium cans.

Due to aluminium's 28 times greater recycling efficiency and the fact that three-quarters of all aluminium ever mined is still in use today, moving from glass bottles to cans reduces packaging-related CO2 emissions by 79 per cent. Natural oenophiles who choose Djuce are making a significant impact on the environment.

Djuce pokes fun at the established wine industry and its customs while drawing attention to the sustainability of the glass itself with the campaign slogan #BreakGlass. The business hopes new wine drinkers and locations will create new wine-drinking customs. Several unconventional projects will be introduced in 2023 to support this movement.

Djuce provides eleven wines made by seven renowned European winemakers in seven different regions. All Djuce wines are low in sulfites, verified organic, vegan, and produced using sustainable farming practices.