Absolut has officially launched its new ready-to-drink (RTD) collection, featuring the perfect blend of Absolut Vodka and Ocean Spray Cranberry Juice. The newly launched RTD beverage comes packed in sustainable aluminium cans and is now accessible in the United States, offering a convenient and delicious way to enjoy the classic combination.
Ocean Spray is making its inaugural foray into the spirits category by licensing its authentic juice credentials for a ready-to-drink (RTD) offering in aluminium cans. This marks the first time the renowned brand is venturing into the spirits sector, bringing its real juice expertise to elevate the drinking experience in this new and exciting format.
"Absolut Vodka and Ocean Spray Cranberry Juice have long been enjoyed together at bars and in homes across the country. We're pleased to bring this beloved classic cocktail from two powerhouse brands to our consumers in a convenient new format," said Natalie Accari, Vice President, RTD & Convenience North America, Pernod Ricard USA.
The Fortune Business Insights report shows that the global aerosol cans market is anticipated to reach $15.42 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.62 per cent from 2023. Aluminium is the favoured material for manufacturing aerosol cans due to its superior physical attributes. Esteemed for being lightweight, easily transportable, and endlessly recyclable, aluminium enjoys widespread preference among aerosol can producers, retailers, and consumers.
Reports suggest that the personal care industry is the predominant driver of the growth in aluminium aerosol cans. Adopting aluminium aerosol cans in personal care products spans a broad spectrum. In particular, hair and body care products play a pivotal role in fuelling this segment's demand and consumption of aerosol cans.
Crafted with the utmost precision, the collection combines Absolut's premium vodka with natural cranberry juice sourced from Ocean Spray. The concoction also includes crisp sparkling water and a medley of natural flavours to enhance the overall drinking experience.
"We're excited to work with Absolut to bring this iconic cocktail to consumers. Ocean Spray has had a long history with the cocktail and is often credited with introducing the drink in the 1940s as a marketing tactic to showcase the variety of cranberry juice pairings. We love how far it has come in its nearly 80-year history and are excited to see renewed consumer excitement with the new ready-to-drink," added Monisha Dabek, Chief Commercial Officer and General Manager, USA at Ocean Spray.
The Vodka Cran RTD range caters to diverse tastes, featuring four options: Vodka Cranberry, Vodka Cran-Grape, Vodka Cran-Pineapple, and Vodka Cran-Raspberry. Consumers can choose from various packaging options, including an 8-count variety pack (containing two cans of each flavour), single-flavour 4-packs (available for Vodka Cranberry and Vodka Cran-Pineapple), or individual cans for a customizable drinking experience. With this exciting introduction, Absolut and Ocean Spray aim to make the iconic cocktail readily available and effortlessly enjoyable for consumers nationwide.
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