Diageo launches ready-to-drink (RTD) cocktail in aluminium cans
Diageo has announced the launch of two new cocktails- Gordon’s Pink Martini and Smirnoff Passion Fruit Martini. The company has expanded its ready-to-drink (RTD) cocktail portfolio with this new range.
Both the cocktails are packaged in 100% recyclable aluminium cans. Gordon’s Pink Martini comes with an ABV of 5%. This range combines Gordon’s pink gin with raspberry juice and natural berry flavours. Smirnoff Passion Fruit Martini, which also comes with an ABV of 5%, mixes Smirnoff No. 21 Premium Vodka with passion fruit juice and natural fruit and vanilla flavourings, reported foodbev.com.
Anita Robinson, GB marketing director of Diageo said, “At Diageo, we are continuously researching and innovating to meet the ever-evolving demands of our customers and consumers,” said Anita Robinson, GB marketing director at Diageo.
With 72% of consumers saying the brand of spirit is important when selecting premix cocktails, we’re extremely excited to be launching two expertly mixed cocktails in a convenient format from two of the biggest spirits brands in the world.”
These new cocktails are available in UK retailers, with an RSP of £2 per can.
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