Crown supplies cans to Italian craft brewer Baladin

Italian craft brewer Baladin has launched Italian organic beer "Nazionale" in cans from Crown Bevcan Europe & Middle East. The company has introduced new range to celebrate the opening of the world’s first green retail park in Turin, Italy.

Teo Musso, Founder of Baladin, commented: “In the midst of climate change and with a consumer demographic that is increasingly aware of the importance of living as sustainable as possible, there has never been a more important time to engage with partners such as Crown and Green Pea. Our new 100% Italian organic beer was only ever destined for the metal packaging option – easy to understand why, given the strong sustainability credentials of the format.”

The design features a white background and a single green pea above the Baladin logo. The can design will capture the attention on the retail shelves.

Veronique Curulla, Marketing & Business Development Director at Crown Bevcan Europe, & Middle East, commented: “Our cans are the perfect fit for Baladin and the Green Pea retail concept. Teo Musso and his team are dedicated to creating products that deliver at the highest levels in terms of taste and sustainability, which is aligned with our work and goals. Cans are a packaging option that is not only 100% recyclable but also infinitely recyclable.” 

The revolutionary 360 End® allows consumers to remove the entire lid of the beverage can. The beverage cans are ideal for outdoor activities and occasions where consumers want to be able to move around and sip their drink.