The Americans are facing a different type of dearth amid the COVID-19 breakout. It is the shortage of aluminium cans and the consequence can lead to pause of peoples preferred alcoholic and non-alcoholic canned beverages.
Ann Moore, Spokesperson, Coca-Cola said: “Aluminium cans are in very tight supply with so many people buying more multi-pack products to consume at home.”
Presently, companies selling products in aluminium cans have to adjust. As per our sources, brewers like Molson Coors, Brooklyn Brewery, and Karl Strauss are reducing on the brands they sell.
Adam Collins, Spokesperson, Molson Coors said: “Everyone who makes anything that goes into a 12-ounce can is being challenged to some respect.”
During the ongoing coin deficit, consumers’ changing habits during the COVID-19 epidemic has directed the companies to shift in production. It has been reported that beer that generally used to get sold in kegs at restaurants and bars is now demanding in retail stores, in aluminium cans. Even the consumers who used to drink soda at restaurants are now opting to buy soda in bulk at stores.
The shift in alcohol trend has also bestowed to the shortage of aluminium cans. The change to drink hard seltzers, like White Claw, created shortages in the tall, slim 12-ounce cans seltzers and light beers.
Collins added: “These trends have caused companies like Molson Coors to focus on producing their bestsellers (Blue Moon, Coors Light) over their smaller brands. Likewise, Karl Strauss is dialling back on seasonal beers and special releases in favour of maintaining popular brands.”
However, the US can producers are counting lines and creating new facilities to keep with the pace of the demand but it won’t to fully functional for at least another year.
Paul Gatza, a Senior Vice President for the Brewers Association said: “Can supply is a big deal. We are seeing extended wait times for can orders and also some of the smaller players not having orders fulfilled. Expect to hear more about can shortages across beverage companies.”
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