Coopers Brewery has released its Sparkling Ale, one of its foundation beers, in bold red 375 ml cans. Sparkling Ale will be available in mid-August to coincide with the release of Coopers XPA in cans.
Sparkling Ale and XPA join Coopers Original Pale Ale, Session Ale and Mild Ale in cans.
{alcircleadd}Coopers Marketing and Innovation Director, Cam Pearce, said that the can packaging for crafted beer is becoming increasingly popular.
“Every year, the Great Australasian Beer Spectapular (GABS) event goes out to beer lovers with the GABS Hottest 100 Aussie Craft Beer survey. The results from May this year, with a record 31,000 people casting votes, was that 77 of the Top 100 beers in the survey were available in cans, compared with only four in 2014,” he said.
“Coopers Original Pale Ale, Session Ale and Coopers Sparkling Ale all made the Top 100. Can preference is no longer driven by occasion only, as we see that cans are now a preferred format for many beer drinkers, particularly within the crafted segment.”
“Since we launched Coopers Original Pale Ale in cans, there has been a groundswell from consumers for the release of Sparkling Ale in cans as well.
“We listened to the calls and have responded accordingly.”
Responses
