COIL, the world leader in aluminium anodising, has launched its new website, to upgrade direct sales of premium quality products marketed under the ALOXIDE® brand and to deliver e-commerce services for new user experience.
The new ALOXIDE® website www.aloxide.com provides a new showcase for the Company, highlighting COIL's unique know-how and high-quality product range. COIL is the worldwide reference for anodised aluminium with an exceptional dimensional capacity in the widest range of gloss, textures and colours. ALOXIDE® is available in a complete range of anodic film thicknesses covering technical applications through to high-end architectural facades.
The new website has been completely redesigned, puts special emphasis on ALOXIDE®, a range of pure and authentic anodised aluminium products with optimal durability and a genuine metallic finish for the architectural and industrial sectors.
ALOXIDE® has been driven on the expertise of the COIL for over 45 years. It has been the sole and continuous subcontractor for the major aluminium flat-rolled products producers in Europe, meeting the most demanding international quality standards, according to very precise specifications.
ALOXIDE® products have been popular with high-end luxury brands for many years and are used worldwide in architecture to adorn residential, commercial and institutional buildings designed by the world’s leading international architects.
This new website offers not only a modern graphic design but also an in-depth discovery of the Company's values and services. Browsing is straightforward and easy, with three main entry points: the ALOXIDE® process, the scope of the product range and the premium quality of its products and services.
The site also features an e-commerce section for professionals: technical datasheets, information on product availability, online quote requests, and contact information are new features available for improved user experience.
The new website was launched in UK English on 14th February 2020 and will soon be available in US English, Chinese, Russian and the leading European languages.
Tim Hutton, COIL's Chief Executive Officer said: “The development of our image through the ALOXIDE® brand highlights the motivation that today drives our commercial strategy in a global market. Our new website extends the reach of our leadership in the anodised aluminium sector and embodies our desire to offer an ever-larger range of products to our customers with all the benefits and guarantees from our unrivalled experience in the sector.”
Responses
