Coca-Cola Turkey has reportedly obtained thermochromic ink technology from one of the renowned packaging product suppliers called Crown for designing its new aluminium beverage can. For the first time, the company is using thermochromic ink technology as a decorative tool, which is otherwise known for using one or two thermochromic inks to communicate its temperature changes.
Using four different thermochromic inks, Coca-Cola Turkey is creating bright designs for its new cans. The designs although colourless at ambient temperature display colourful patterns when the cans are chilled or drinks are ready for consumption. The designs for Coke Red and Coke Zero beverage cans feature summer themes ranging from ice cubes and palm trees to sandals and sailing boats.
These new aluminium-made summer promotional cans are manufactured at Crown’s Osmaniye plant that holds the capacity to produce around two billion cans per year.
According to crown’s statement, 70 million cans will be produced for this year’s summer campaign, with a prominent number already in the retail supply chain.
Crown Bevcan Europe & Middle East marketing and business development director Matt Twiss said: “Crown worked with dedication to facilitate the complex printing process of the four inks, a novelty in our line of work.”
He further said, “While we have used thermochromic ink technology for many commercial applications, the Coca-Cola campaign highlights its potential as a decorative tool, conveying a message of freshness and fun in an aesthetically pleasing and original way.”
Recently, Crown has also produced physical beverage can, embedded with Almond blockchain technology for FACT water.
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