
Centerplate, Ball Corporation and Bud Light will launch Ball's infinitely recyclable aluminium cups at Hard Rock Stadium in Miami Gardens for Super Bowl LIV on February 2, 2020.
The move is a part of Centerplate’s Better Tomorrow 2025 goals and will help the venue's broader mission to phase out 99.4 percent of single-use plastics this year. The recyclable aluminium cups will eliminate more than 500,000 plastic cups annually from Hard Rock Stadium's supply chain.
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"We're proud to team up with Centerplate and Bud Light to bring fans at Hard Rock Stadium improved, sustainable hospitality with our game-changing and infinitely recyclable aluminium cup," said John A. Hayes, Ball's chairman, president and chief executive officer. "We developed the aluminium cup to ensure it meets growing demand for more green products, and we're excited that our partnership will give this year's Super Bowl fans the opportunity to do better by the environment."
"We're excited to be working with likeminded partners to put sustainable solutions in the hands of football fans on this amazing stage," said Adam Warrington, Vice President of Better World at Anheuser-Busch. "Bud Light has a storied history of celebrating NFL moments and we hope this will be the first of many occasions they can enjoy it from an infinitely recyclable cup."
Aluminium cups will continue to be available at Hard Rock Stadium throughout the year. Hard Rock Stadium became the first professional football arena to feature the aluminium cups at scale when it debuted them during the Miami Dolphins' game in December.
"We are always striving to be leaders in providing innovative solutions for our clients and guests, especially in support of our mission, vision and values," added Centerplate Chief Executive Officer Steve Pangburn. "This is another example of a forward-looking enhancement that will help us reduce our environmental impact in the months and years ahead, not only in Miami but in support of our global mission to make it better to be there in the communities which we serve."
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