CCL Label has reportedly launched CANtastic – a new type of aluminium can packaging, which comes with specially-designed Sleeve & Label composition that fully covers the top of the can for hygienic drinking experience.
During the present COVID crisis, when packaging plays an important role in maintaining hygiene in the food and beverage industry, the newly launched cans are well-protected against all kinds of possible contaminations while being designed to fit into the brand's image.
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Fully recyclable, the aluminium cans will be detected and sorted in the recycling plant with most of the sleeves still on. The sleeves will be burnt off in aluminium recycling process because of the high temperatures. In no case, the sleeve material will cause hindrance in the recycling process.
Reinhard Streit, vice president and managing director of Food & Beverage at CCL Label, said: “This new packaging product is all about connection and protection – it guarantees maximum cleanliness from production to the point-of-sale in supermarkets, convenience store or gasoline stations, where cans are often openly displayed in an unprotected environment to catch the attention of the consumer.”
A recent study carried out by IPSOS showed that two-thirds (66%) of consumers are now concerned with the safety of their food, while another packaging survey released by McKinsey revealed that food safety and hygiene now rank in the top six packaging industry trends.
Streit added: “We see that COVID-19 has transformed the consumer landscape – trust in brands is more important than ever. Health is now connected to heightened issues of food safety and hygiene with two-thirds saying that being healthy is being safe. Improving food safety is cited as the number one priority for manufacturers.”
Meanwhile, commenting on the marketing potential of the new solution, Streit said: “Once the lockdown restrictions are lifted and life becomes more normal again, we expect promotional activities from brand owners to become an important marketing tool again.”
He also said: “Our CANtastic decoration offers ideal space for branding and consumer communication. Firstly, there is additional space on the lid for extra activities or design possibilities. Contests, lotteries and loyalty programs can easily be integrated as well as Virtual Reality elements or special QR codes for unique and secure digital identity.”
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