Canpack has recently signed an agreement with Czech energy drinks maker Hacker. Canpack S.A. was first founded in Krakow with the intention of producing aluminium cans and now has expanded its territory, where it innovates and creates sustainable packaging solutions for the whole world.
A Hacker associate revealed to sources: “Consumers are now increasingly attracted to unique products that provide them with that all-important energy boost to get them through the day and night. Hacker Space Energy mirrors the latest trends in not only providing an energy-boosting formula, but it’s a drink that will help them express themselves and suit their lifestyle.”
To add to his observation, he also quoted: “And with the can, the perfect companion for our customer’s on-the-go lifestyle, we’re joining the Underground Energy Revolution in defeating fatigue and sharpening the senses.”
Hacker’s Space Energy range does not only satisfy the tongue with blasting flavours but also has essential vitamins and minerals to look after the health of a consumer. Hacker incorporates energy-boosting supplements such as Guarana and Ginseng, which are Amazonian herbs, to increase activity and discard fatigue. The aluminium cans come packed with Vitamins like B12, B6 and B2 for long-lasting strength.
Canpack was entrusted with the concept of bringing life to an otherwise usual can design so that the market could be attracted to the aluminium can’s outlook. Moreover, the design should have been relevant enough to resonate with the current generation of fitness freaks.
Canpack’s matt finish specialisation on the infinitely recyclable 250ml aluminium cans would entice more customers to find solace in the company’s ‘disrupter’ world, as it has been specified by the group commercial officer at Canpack, Stephen McAneny: “Hacker perfectly blends the increasing consumer demand for enhanced energy, with the added formulation seen in the ‘better for you’ drinks market. Disruptive to the eye and smooth to the touch, our market-leading Matt finish ensures Hacker enhances its unique design and brand ethos.”
“The Matt varnish on black cans creates a feeling of mystique that adds value and a point of difference into the rapidly expanding energy drinks sector,” he concludes his statement.
Canpack specialises in making sustainable packaging solutions. The best example is an aluminium beverage can, usually composed of the purest form of aluminium, making it even easier to recycle.
With Hacker, the leading packaging company has maintained transparency where the former was allowed to select a sleek black can with a black end and tab to propagate their storytelling ideas while keeping the mystery of the brand intact.
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