Cachaça 51 turning heads with its festive special aluminium cans for São João 2025

What if every sip you take is a mixture of taste and sustainability at the same time? This is what Cia. Müller de Bebidas, the iconic maker of Cachaça 51, has recently launched. Just in time for the 2025 June festivities, the limited-edition Cachaça 51 and Cachaça 51 Ouro is already turning heads with a bold, eye-catching makeover packed in the new aluminium cans, adorned with unique designs inspired by the woodcut art of renowned Pernambuco artist J. Borges.

 “As a strategy, we brought together two Brazilian icons, Cachaça 51 and the art of J. Borges, to create packaging that pays homage to this tradition with great respect and identity,” said Marina Flávia da Silva, head of Marketing and Trade Marketing at the company.

Known for its unique colour palette and bold imagery, Borges captures the spirit of Northeastern Brazilian culture. Available for a limited time, the special packaging featuring aluminium highlights the classic São João scenes of dancers, accordion players, bonfires, and folkloric symbols like forró, quadrilha, and the traditional arrayal celebrating the joy and heritage of the season.

Aluminium cans are gaining popularity among both brands and consumers thanks to their many benefits. Fully recyclable, they stand out as a sustainable packaging option. They also help preserve beverages longer by shielding them from light and oxygen. Lightweight yet durable, aluminium cans offer convenience and safety while also enabling eye-catching designs with high-quality printing perfectly exemplified by the new limited-edition Cachaça 51 packaging.