Australia-based East Coast Canning + Printing is set to launch its latest game-changing creation, the ‘BulletProof’, hailed as the world’s most durable digitally printed can. This outcome results from three years of relentless innovation and precision testing.
This proprietary breakthrough redefines what digital Printing can achieve. Packed in sustainable and recyclable aluminium cans, this game-changing innovation is designed to withstand the toughest conditions without compromising visual brilliance, BulletProof offers unmatched durability, expanded creative freedom for brand designers, and rock-solid integrity for labels and logos - sip after sip.
“Digitally printed aluminium cans present an incredible opportunity for sustainable packaging across almost every beverage category, from water to spirits,” Mr Kelly explained. “Aluminium is infinitely recyclable without losing quality or integrity, and this innovation combines premium finishes with an eco-friendly approach.”
A game-changing technology
Until now, East Coast has held back from offering digital matte finishes due to their vulnerability, easy-to-scratch capabilities, and quickness to compromise brand presence. But BulletProof changes the game. With a revolutionary direct-to-can process, East Coast delivers true matte and spot gloss finishes alongside tactile textures and rich CMYK tones without sacrificing durability or recyclability.
Forget shrink sleeves and wraparound labels that complicate recycling; the use of aluminium makes it stand out from the others in the market. True to East Coast’s reputation for sustainability, BulletProof meets the highest environmental benchmarks in the beverage packaging industry, proving that performance and the planet can go hand in hand.
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“Since our inception in 2016, we have been committed to overcoming the durability challenges of digitally printed cans. Until now, we have not offered digitally printed matte finishes, waiting until we could confidently meet the quality and durability expectations of ourselves for our clients. That day has finally arrived,” said East Coast founder and General Manager Chris Kelly.
This innovation is already hitting the market across a spectrum of beverages, from craft beer to cold brew coffee, sparkling water, and RTDs. Among the first to embrace the future is Sydney’s Yulli’s Brews, debuting its Urban Classic Cactus Ranch Water in a bold white-and-green BulletProof can, finished with a sleek matte coat. It’s not just packaging but branding built to last.
Built to thrive where other cans fall short, the new BulletProof aluminium can from East Coast Canning + Printing is engineered for the real-world grit of today’s supply chains. From enduring the scalding heat of tunnel pasteurisation to resisting scratches from rough transport, ice buckets, or eskies, BulletProof ensures that everyone can arrive shelf-ready, flawless, fresh, and striking.
Aiming towards sustainability
East Coast Canning + Printing’s BulletProof can isn’t just built for toughness and is designed for a more sustainable future. By eliminating the need for adhesive labels and implementing aluminium, East Coast has already prevented over 33 tonnes of single-use plastic from entering the Australian beverage market in just two years. It’s a bold step forward in reducing packaging waste and extending product lifecycle durability.
“This development delivers an unmatched level of durability and brand protection, giving beverage producers a premium sustainable solution for their packaging needs. Our whole philosophy at East Coast is to make sure that we are innovating and constantly improving to make our product better and more sustainable for the beverage industry. From being Australia’s first mobile canning company to introducing our multi-million-dollar digital direct-to-vessel printing technology, BulletProof is a new step forward in offering beverage producers a canning and printing solution that gives consumers a top-quality brand experience when they are holding the can,” added Kelly.
The initial launch includes the popular 375ml Classic format and select Sleek sizes (330ml and 355ml), with additional variants including 330ml, 355ml, 440ml, and 500ml Classics slated for release over the coming year. Exclusively available through East Coast Canning + Printing, BulletProof cans come with low minimum order quantities (as little as a single layer), making premium, sustainable packaging more accessible to brands of all sizes.
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Image Source: East Coast Canning + Printing website
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