Black Medicine Iced Coffee poised for a switch to aluminium cans this fall

<p>RTD coffee company Black Medicine Iced Coffee has planned to switch to aluminium cans starting end of this year, a move it says will appropriately meet consumer preferences and convenience, not to mention portability.<br /><br />The company launched in 2014 in California's Oakland creates hot brews before cooling it down and bottling in small batches at its 18,000-sq.ft facility. The brand posted a 63 per cent increase in sales in the recently ended quarter vis-a-vis corresponding period previous year. <br /><br />"While the brand has experienced tremendous consumer response to-date, we decided to move to (aluminium) cans from bottles to make on-the-go usage even more convenient," said Black Medicine founder and CEO Chris Cooper.<br /><br /><img style="vertical-align: middle; display: block; margin-left: auto; margin-right: auto;" src="http://www.alcircle.com/uploads/images/Black-Medicine-Iced-Coffee-swaps-out-glass-bottles-for-cans_strict_xxl.jpg" alt="aluminium cans" width="450" height="253" /><br />The California based coffee brand, prior to planning a switch to aluminium cans, used a packaging featuring a metal cap, which required a bottle opener to open. This was pretty inconvenient for consumers. Black Medicine wants to do away with this outdated functionality by switching to aluminium cans, which would also help them reduce operation cost significantly.<br /><br />{googleAdsense}<br /><br />Aluminium cans have advantages more than one when compared to PET and glass bottles. They came out on top in terms of recyclability and sustainability, according to The Aluminium Association. <br /><br />"We are excited that we are also passing on cost savings associated with this package change, and consumers can expect the retail price to drop," Cooper said.</p>