Black Labels Company launches collagen protein drinks in Ardagh aluminium cans

German beverage creator Black Labels Company (BLC) has launched collagen protein drinks, MALUMA in Ardagh Group aluminium cans. The MALUMA range comes in Ardagh’s slim 250ml can.

The protein drinks are low in calories and free of artificial flavours and preservatives. The range is available in flavour: Goji with strawberry and basil flavour comes in sky blue; açaí with guava and ginger is a deep pink; while passion fruit with lemongrass is golden yellow

Rolf Fritsch, CEO of Black Labels Company, explained: “We are always looking to create new beverage specialties of the highest quality at the best price. MALUMA® is our innovation in response to a demand for feel-good, natural drinks that not only have nutrients to support the skin, metabolism and immune system, but are also convenient to buy and drink on-the-go and look great in the hand.”

Dirk Schwung, Sales Director at Ardagh Group’s European Metal Beverage business unit, said: “There’s a growing demographic of consumers who will be excited by a feel-good, healthy drink like MALUMA®. They are also keen to make ‘clean’ lifestyle choices, meaning the can is an ideal choice for BLC’s new brand due to being part of a circular economy.”

The collagen protein drinks will be available in all ALDI SÜD branches, under the supermarket’s WHAT'S NEXT promotion for start-ups and companies with innovative ideas.

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