Ball has collaborated with inodrinx to launch new range of kombucha drinks in Ball cans. Fairment Kombucha, listed in around 700 Edeka Nord stores since mid-April, is available in four flavours - "Classic", "Hibiscus-Raspberry", "Ginger" and "Lemongrass-Mint".
The company worked with inodrinx functional beverages, a company specializing in the support and filling of innovative products and brands such as Fairment.
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The former niche product is becoming increasingly popular in Germany following the breakthrough in the USA.
"More and more manufacturers of innovative, healthy and functional beverages are discovering the can for themselves - not only because of its design potential and price, but above all because it offers perfect product protection," said Uwe Schmolling, Sales Manager Germany at Ball.
"Cans are ideal for products with sensitive ingredients, and they also cool down quickly. This makes them ideal for beverages where the cold chain must be maintained - such as kombucha. In addition, beverage cans are one of the most efficient forms of closed-loop packaging, as aluminium can be recycled easily, almost indefinitely and without loss of quality."
The global kombucha market is expected to reach more than USD 7 billion by 2027, making the fermented tea one of the world's fastest growing beverage categories, according to Grand View Research 2020).
Martin Wunderlich, CEO of inodrinx, said: "Such innovative products always present an exciting challenge. This makes it all the more important to have a reliable and competent partner, such as Ball, at our side. As usual, the cooperation was professional and determined."
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