Ball teams up with Blue Ocean Innovative Solutions for Ball Aluminium Cup

Ball Corporation, a supplier of innovative, sustainable aluminium packaging solutions for beverage, personal care and others, has teamed up with Blue Ocean Innovative Solutions, a leading omnichannel solutions provider, for retail launch of the Ball Aluminium Cup at Walmart and Sam's Club locations across the U.S.

"We are thrilled about this new relationship with Blue Ocean Innovative Solutions," said Daniel W. Fisher, senior vice president and chief operating officer, Global Beverage Packaging. "Our research shows that consumers are hungry for a more sustainable cup solution and Blue Ocean's expertise in this industry will enable us to bring the Ball Aluminium Cup directly to them."

Ball launched the U.S. pilot of its infinitely recyclable Ball Aluminium Cups™ in September 2019. The company created the aluminium cup as an alternative plastic cups. The aluminium cup, which offers consumers a better beverage drinking experience, is a game changer for retailers, entertainment venues and concessionaires who want to offer more sustainable packaging options.

"Blue Ocean Innovative Solutions is very excited to partner with Ball on this game changing category innovation that will have a tremendous sustainability impact on the environment," said Biffy Fletcher, vice president of sales, Blue Ocean. "We also know customers will be surprised and delighted by the unique drink experience this fantastic product offers."