Ball has created an exclusive premium aluminium can design for Tuborg’s Christmas edition beer in collaboration with Carlsberg Srbija Group. Ball’s experts have created the dark lager’s caramel notes and festive mood and incorporated the famous Tuborg logo alongside Christmas trees, reindeers and snow using Ball’s innovative Eyeris® High Definition printing techniques.
The aluminium beer can will be designed and produced in Ball’s packaging facility in Serbia, the cans will use the 50-centiliter standard format and techniques.
Commenting on the use of aluminium in its beverage packaging, Ana Mira Milinkovic, Procurement Supply Manager at Carlsberg Srbija Group, comments: “We knew we wanted to use aluminium for our packaging as the cans not only allow us to build strong numeric distribution quickly, but are also infinitely recyclable with no loss of quality, irrespective of the colour or design of our branding on them.”
“Ball’s innovation and passion has helped us create a really exciting and eye-catching design to help give us cut through during this competitive time,” he added.
Ball claims the aluminium can to be the preferred package among today's brands and consumers because it chills faster, lightweight and is the world’s most recycled beverage container. Its unique stacking ability and high cube efficiency makes logistics and storage much more convenient.
The cans are available for purchase now in Serbia, Montenegro, Bosnia and Herzegovina.
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