Ball Corporation has announced a partnership with Spanish water brand Aguas Minerales de Firgas for the production of aluminium cans for new range of Sou Tea and Sou Tonic drinks. The 33 centilitre aluminium sleek can will be manufactured in company’s La Selva plant in Spain.
Myriam Galmés, sales manager at Ball South Europe, said: “The partnership with Aguas de Firgas demonstrates that cans are becoming increasingly popular as the pack of choice for soft drink beverages such as tea and juice, which were not traditionally sold in a can.”
Ana Belén Quintana, commercial and marketing director at Aguas de Firgas, commented: “The design of the new beverages reflects the premium character of the brand and provides a distinctive look against competitors in both the tonic and tea markets.”
“With both tonic waters and flavored green tea becoming more and more popular among our target market, we wanted to ensure we had a design that was both eye catching and unique.”
The company said each can offers unique designs, featuring intricate, Indian inspired detailing.
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