Ball Corp. to expand its partnership with Sodexo Live! to distribute millions of recyclable aluminium cups at events

On Thursday, April 28, Ball Corporation and Sodexo Live! reported that their multi-year partnership will be expanded to bring millions of infinitely recyclable Ball Aluminum Cups™ to communities visiting major venues and events across the United States and Canada, advancing sustainability efforts in sports and entertainment.

This campaign is in line with Sodexo's broader Better Tomorrow 2025 objective of making every day better, safer, and healthier for 75 million customers across the world. It consists of nine-strong pledges aimed at reinforcing the company's responsible conduct culture. Sodexo Live! venues presently contain millions of Ball Aluminum Cups that are available to fans across the United States and Canada.

"We are a forward-looking company that is always seeking new ways to provide impactful solutions to our clients and guests. This expansive partnership with Ball is an example of how we are lowering our environmental impact across venues, in an authentic way that excites the fans and guests we serve each and every day,” said Steve Pangburn, CEO, North America, Sodexo Live!

The lightweight aluminium cups were created by Ball, a major global manufacturer of endlessly recyclable aluminium beverage packaging, to introduce beverage packaging circularity to sports and entertainment arenas in response to rising customer desire for more sustainable products. Ball is supporting recycling and sustainable habits among sports fans, concertgoers, and other groups in collaboration with Sodexo Live!

The cup was also recently honoured with the 2022 Edison Award for its sustainable solutions. The aluminium cup is lightweight, durable, cool to the touch, and delivers an upgraded drinking experience, in addition to its sustainability and recycling qualities.

"We believe sports and entertainment can truly influence fan behavior and sustainable habits for the better. That is why, at Ball, we are committed to partnering with venues, teams and players to increase use of infinitely recyclable aluminum beverage packaging, strengthen in-venue recycling, and educate fans on how they can live more sustainably. We are excited to expand our partnership with Sodexo Live! and are looking forward to bringing communities across the country a more sustainable way to enjoy their beverages,” said Dan Fisher, President and CEO, of Ball Corporation.