Ball Corporation partnered with Grupo Mariza to launch Nutrinéctar juice in cans in Brazil. This is the first juice in the country packaged in aluminium, certified by the Aluminium Stewardship Initiative (ASI).

Aluminium Stewardship Initiative is an international organisation that sets standards for responsible aluminium production. It certifies companies based on environmental, social, and governance practices across the aluminium supply chain.

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The cans carry the ASI Responsible Aluminium Sourcing label. This shows that the aluminium comes from a certified supply chain and meets environmental and social standards. The label also provides information on the source of the material.

Tamires Silvestre, Sustainability Director at Ball South America, said, “The adoption of cans with the ASI label by Grupo Mariza demonstrates how it is possible to expand categories while strengthening commitments to traceability and sustainability across the aluminium value chain.”

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Grupo Mariza is a Brazil-based company that produces fruit-based drinks and other beverages, with a focus on affordable products for the domestic market.

Nutrinéctar is already part of Grupo Mariza’s product range. It will now be sold in cans for the first time. The product contains mineral water, fruit pulp, and vitamin C. It has no preservatives and low sugar content. Flavours include passion fruit, grape, peach, and mango.

The company said the launch is an important step. It makes the product easier to use and follows global standards for responsible aluminium sourcing.

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The launch adds a new packaging format to the brand. It also reflects the wider use of aluminium cans in Brazil. Categories such as water, energy drinks, wine, coffee, and ready-to-drink beverages are increasingly using cans.

Aluminium cans provide sealed packaging and protect products from light and oxygen. They are also widely recycled. In Brazil, the recycling rate for aluminium beverage cans has remained above 95 per cent for more than 15 years.

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Ball Corporation supplies innovative, sustainable aluminium packaging solutions for beverage, personal care and household product customers. All of Ball’s operations in South America are ASI-certified. The company said the project supports traceability in the aluminium supply chain and expands the use of certified materials in packaging.