ASUS’s new military-grade ExpertBook Ultra highlights a signal focus on reliability

ASUS has launched its new ExpertBook Ultra, prioritising durability in business laptops. This highlights a premium market trend favouring reliability and longevity over just speed and looks.

The ExpertBook Ultra meets MIL-STD-810H certification. It has been tested across 24 scenarios in 11 categories, including extreme temperatures, vibrations, and harsh environments. ASUS said the hinges are designed for long-term use, while the outer body can withstand high pressure.

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The device is built using AZ31B magnesium-aluminium alloy, a material used in aerospace and Formula 1 applications. It sports a nano-ceramic surface rated 9H for hardness. These traits boost durability for pros in tough, on-the-go settings.

The laptop runs on the latest Intel Core Ultra Series 3 processor, supported by a GPU and an integrated NPU. The lightest variant weighs 0.99 kg, making it suitable for users who prioritise portability.

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The product is targeted at business leaders and professionals. ASUS Global co-CEO Samson Hu described it as a versatile device for professionals and small businesses.

Pre-orders are open on Flipkart. The base model starts at INR 1,49,990 (USD 1595.42), while higher-end variants go up to INR 2,39,990 (USD 2552.47). Sales will begin from April 29 through Flipkart and authorised retail stores.

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The firm offers bank discounts, easy EMIs, and perks such as a one-year membership and software subscription. It backs the laptop with a five-year warranty covering on-site service, battery, and accidental damage.