Arsenal fans get ready to toast a new chapter, minus the alcohol, but full of flavour. Athletic Brewing Company, America’s leading non-alcoholic beer maker, is extending its winning partnership with Arsenal Football Club in a bold, multi-year deal that continues to blend sport, community, and refreshing innovation.
Following a stellar debut season where sales of non-alcoholic beer in aluminium cans at Emirates Stadium more than doubled, Athletic Brewing is staying on as the club’s Official Non-Alcoholic Beer Partner. What started as a fan-driven discovery in local pubs and supermarkets has grown into a full-blown movement one pint (or aluminium can) at a time.
2025 will introduce the crisp and crushable Athletic Lite, a low-calorie, easy-drinking option clocking in at less than 0.5 per cent ABV, with just 25 calories, 5g of carbs, and absolutely no sugar, fat, or protein. It’s refreshment you can feel good about.
The company known for its use of aluminium beverage cans with a non-BPA, non-BPS liner, has always been an ardent supporter of sustainability and circularity. Arsenal supporters can keep enjoying Run Wild IPA, Athletic’s signature brew, available in sleek and stylish aluminium cans throughout the stadium and on draft at Club Level during every men’s and women’s fixture.
Also Read: PPG unveils next-gen BPA-and PFAS-free coatings for aluminium can easy-open ends
And there’s more on tap
Aluminium cans are more than just cool packaging - they’re the ultimate green warriors. These sleek little containers can be recycled endlessly without ever losing their edge. Their featherweight form slashes transport emissions, making every beverage run easier on the planet. And when it comes to freshness? They’re like bodyguards for your brew, blocking out light and oxygen to keep every sip perfectly crisp and delicious.
But this partnership is about more than just what’s in the glass. Since joining forces in 2024, Arsenal and Athletic Brewing have worked together to make non-alcoholic beer a more accessible, celebrated choice on matchdays. Now, they're taking things to the next level. Expect to see Athletic Brewing make an even bigger splash across Arsenal’s digital platforms, in-stadium experiences, and fan engagement initiatives bringing the conversation about mindful drinking and football culture to the forefront.
And here's the kicker, later this season, the duo will drop a limited-edition, co-branded brew a celebration of their shared spirit and ever-growing fanbase. So whether you’re cheering from the stands or raising a can from home, one thing’s clear, that the beautiful game just got a little more refreshing.
Note: To feature your brand and share insights, contribute an article or interview in our forthcoming e-magazine " End-user Revolution: ALuminium’s Impact on Modern Living.”
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