Ardagh Group announced that its 187ml can has been selected for Boutinot’s trio of The Long Little Dog wines. The company has designed the new cans to protect and promote wine and wine-based drinks. The quarter of a standard bottle expands the market for Boutinot’s wines to a growing number of consumers looking to enjoy a drink on-the-go, Ardagh said.
“The appealing branding reflects the easy-drinking nature of the wines and will particularly attract those younger and outgoing consumers for whom portability and ease of recycling are important. This demographic appreciates the chance to try new wine varieties without committing to a full bottle, and the 187ml can is the ideal material and size for casual dining and socialising, particularly with friends at picnics and outdoor events,” Ardagh said.
These new cans are available throughout Europe, including the UK, and in the USA. Ardagh’s new can makes the US market newly accessible to European wine producers.
Sean Tennyson, Product Manager at Boutinot Wines in the UK, said: “Adopting this convenient, sustainable, smaller Wine Can means more customers will be able to enjoy the three great wines under our The Long Little Dog label – and we know we can trust Ardagh wine cans to protect the quality of the wines we’re so proud of.”
Ardagh has worked once again with wine and fruit beverage handler EB-Secco as its filling partner for The Long Little Dog. “We’re pleased to be the first to fill Ardagh’s novel 187ml can for our customer Boutinot. It’s always gratifying to be part of innovation that reaches into growing beverage markets,” Carlo Bermes, EB-Secco’s CEO said.
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