Ardagh Group will reportedly introduce a new slimline 187ml wine can in the first quarter of 2020. Made of fully-recyclable aluminium, the airtight, lightproof, and shatterproof can is specially designed to present and protect wine and wine-based drinks. In what the company describes as a Europe first for beverage packaging, this can is the latest addition to Ardagh’s pioneering Wine Can range.
Since the capacity is 187ml, which is quarter of a standard 75cl bottle, this can makes the perfect size for those who want to enjoy a single drink with a meal or while on the go. Ardagh claims that single-served European wines are either available in bottles, boxes or multipack cans in the US but now they will be available in cans in the US in single packs, which will be available at airports, stations, outdoor events and at casual dining.
Adriana Escobar, product manager of Ardagh Group’s European Metal Beverage division said: “Our customers trust Ardagh’s Wine Can design and technical expertise, as they know our superior specifications will serve to guarantee the quality of their products.”
He also said: “We’re always looking to innovate to meet changing demand and open up new markets for customers, so we’re proud to be announcing the new187ml format.”
Euromonitor data shows that canned wine consumption continues to grow worldwide and by 2022 the global wine-in-can market will expectedly reach 366 million units. To serve this growing demand, Ardagh rightly points out that a new format is needed and thus, working across its manufacturing, R&D, engineering, sales, and sales development teams.
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